Speaker

박정훈

Title

The Evolution of Media: Watching to Feeling Experience

Abstract

The media experience of users through IT devices has evolved and enriched due to not only the development of displays such as televisions, monitors, smartphones, etc. but also the growth of broadband networks including terrestrial/satellite/cable broadcast networks, and mobile communication networks such as 3G, 4G, and 5G.

At this point in time with the advancement of displays that provide pristine, real life-like resolution and the development of communication networks with sufficient bandwidth to transmit them, we want to consider what the future of media technology should look like. In particular, we'd like to offer an industry perspective on how media technology needs to evolve in terms of the media experience that users actually feel.

Bio

Mr. Jeonghoon Park is an Executive Vice President and Head of the Visual Technology Team at Samsung Research, the advanced R&D hub of Samsung’s Device eXperience (DX) Division to prepare for the future of Samsung Electronics.

He has been leading the development of next generation display & media technologies to enable the innovative devices and services of the future.

Since joining Samsung Electronics in 1994, he has been actively developing next generation video compression technology, contributing to international video coding standards such as H.264, HEVC and EVC.

He has also been involved in development of new media applications and products, including the world’s first mobile and UHD broadcasting applications helping to introduce new media standards and technologies into the industry market.

He is focused on pursuing the advancement of innovative display and media technologies that are essential to creating new user experiences.

Language

Korean